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“I have nothing to declare but my genius”
We don’t want you to think we are big-headed. It was, of course, Oscar Wilde who was quoted as saying this on his arrival in America in 1882.* Unfortunately many business people are reluctant to blow...
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10 steps to successful marketing: Step 1 – Know where you want to go
If you were going on holiday, would you book the time off work, arrange your travel insurance and foreign currency, and only then decide where you were going? Or worse still, get in the car and head...
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10 steps to successful marketing: Step 2 – Understand what you actually do
Oh, don’t be stupid you’re thinking! Are you honestly telling me I don’t know what I do? Undoubtedly you know what you do in your office/factory/workspace, but that’s not what makes a successful...
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10 steps to successful marketing: Step 3 – Know your market
Sometimes you come across a great entrepreneur who made a point of ignoring their market. Steve Jobs famously said that they didn’t do any market research for the Apple Macintosh computer because they...
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10 steps to successful marketing: Step 4 – Know your competition
Top sports people know their competition. Tennis players spend hours analysing their opponents’ game. They try to find their weak spot, as well as identifying where their opponent might try to attack...
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10 steps to successful marketing: Step 5 – Define your product or service
The first thing to understand here is that a product or service only has meaning from the point of view of the customer. We’re not interested in what you think your product or service is – you need to...
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10 steps to successful marketing: Step 6 – Get the Price Right
My daughter had a simple maths problem for her homework this week: A furniture manufacturer raises its prices by 20%, but then sales fall by 20%. Did the business make more or less profit? The...
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10 Steps to Successful Marketing: Step 7 – Choose a promotional mix
Biplane aircraft pulling advertisement banner We’ve all heard the phrase ‘horses for courses’. Not being an afficionado of horse racing, I can’t give any advice on tips, and I wouldn’t know the...
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Food photos are a social phenomenon!
Unless you have spent the last couple of years living in a cave, I’m sure you will have noticed the craze across multiple social media platforms for sharing images of food. This is especially true in...
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Photos: the difference between a screen and a printer
Often what makes a good graphic design is the quality of the photography you use. Whether or not you have photos taken specifically for your business or use stock photography, it can transform a...
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